Founded in 1952, Moncler is much-loved for the professional quality of its products which have been perfected with the help of mountain climbers such as Lionel Terray. The company fell under the spotlight during the Grenoble Olympics in 1968 when it was made supplier of the official outfit for the French team.
From the ski slopes, the brightly coloured quilted jacket with extreme performance levels for protecting against cold or rain went on to hit the fashion world and the catwalks. It was interpreted by renowned stylists, until in the 80's it became a fully-fledged phenomenon as well as the hallmark of Milan’s hippest set known as the paninari, amongst Italy’s most powerful trend-setters.