The history of Dr. Martens runs hand in hand with its rich iconographic status: the Doc Martens boot is a distinctive part of aesthetic movements that represent many groups of people and periods in time. In celebration of Dr. Martens 50th anniversary, a hip campaign has been launched synthesizing this history through the eyes of young and emerging artists, musicians, and directors. Ten bands were asked to record their versions of cult classic tracks that represent the spirit of Dr. Martens over the past five decades. Fully documented over YouTube, Dr. Martens shows that even after 50 years, the brand can stay current without losing its classic styling.
It's really quite fitting that Dr. Martens chose to use such visually stunning videos to celebrate this iconography. Here's Britain's The Noisette's rocking some Docs with a cover of the Buzzcock's Ever Fallen in Love:
Dr. Martens has been doing some great collaborations as of late. Previously we have featured the Raf Simons collaboration of the 1461 in a patent white and navy for men. For this season, we had to get the exclusive on the Louise Body collaboration (wren 14 eye boot) featuring a beautiful detail seen on her 'birdies' and 'lacey birdies' wallprints. For those of you familiar with our gravitypope Tailored Goods location in Edmonton, the 'birdie' wallprint adorns our walls and blends seamlessly with the vintage fixtures we have been collecting. Another great style that we have received for fall came from the collaboration of Opening Ceremony and Dr. Martens. The darcie is a heeled version of the iconic 1460 and is a striking option for those who love their heels and the comfort of Dr. Martens.
But Dr. Martens for fall is not all about collaborations. The McMarten tartan is a great plaid for fall and is very impressive on the 1460 last seen below for women. For men, the weston mid height, offers a great option to the classic 1460 and is also lined in the McMartan tartan too.
More Dr. Martens still to come and as always, we have a great collection of the core styles that the brand has become famous for, in store and online at gravitypope.com.
Doctor Klaus Martens designed his classic boot in response to an injury that made his standard issue army boots to uncomfortable on his injured foot. With the air padded sole and softer leather, the first â€˜Docsâ€™ were designed in 1945. By 1959, sales had grown to the point where marketing internationally had grown feasible. It was at that time that British manufacture R. Griggs Group bought the patent rights to manufacture in the UK. With a slight re-shape of the heel to make them fit better, trademarked yellow stitching and sole named AirWair, the first Dr. Martens boots were released on April 1, 1960. Known as the 1460, the eight eyelets, cherry red, Nappa leather design has become a footwear icon. pascale primary green 13067325 $140 CAD pascale primary red 13064601 $140 CAD pascale primary blue 13066430 $140 CAD 1460 classic 8 hole in white r11821100 $150 CAD