At 17, Nick O'Rorke was hired as a last maker at John Lobb. He then attended Leicester Polytechnic, and later landed design jobs at Clarks and Reebok.

During his tenure at Reebok, O'Rorke designed for its Boks devision, which got the wheels turning for his own line of funky, comfort-driven casuals. In 1998, he and his Co-COO Patrick McNulty lauched Tsubo - Japanese for "pressure points" - which has since landed in over 200 stores across North America including Barneys New York and Fred Segal Feet.

- Barbara Schneider-Levy, FN August 23, 2004