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Pour la victoire was started in 2007 by Jay Adoni and David Giordano, industry professionals with a combined 40 years experience in the shoe business. It is designed to intertwine the spirit of fashion that would be only otherwise associated with Marie Antoinette and hard-edge European fashion. Pour la victoire seeks to fill a void between the women’s market-cultivating the allure of femininity by using historic, luxurious, and unusual materials and designs. |



