The history of Puma Shoes is a journey through the greatest sporting achievements of the last fifty years. Puma Shoes has accompanied Pelé through World Cup finals, Boris Becker to the grass courts of Wimbledon and Linford Christie to an Olympic gold. It is a history of the constant search for improved performance through technological innovation and symbiotic work with top sports performers. Rudolf Dassler founded Puma Shoes in 1948 in Herzogenaurach, Germany. Direct business competition from his brother Adolf created the environment that was to charge the modern sports trade for decades.
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