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Denim Guide — The Labels | Into The Blue



When finding the perfect pair of jeans, sometimes it can be as simple as finding that perfect designer. The right cut, the ideal wash and the perfect fit can elevate your denim game to new heights. This Fall gravitypope would like to introduce you to some of our favorite labels in denim.




The Swedish denim label, Nudie Jeans Co. has been a prominent member of the raw denim scene since launching in 2001. Their long-term eco-friendly goal was brought to fruition in 2012 when the brand delivered the first denim collection made with 100% organic cotton, setting a new standard for the denim Industry. A majority of Nudie Jeans are unisex, covering the full denim spectrum from tight to wide, dry to washed, the company is also extremely aware of their social accountability, committed to standards of sustainability with a value for human rights. At the forefront of their Nudie Philosophy lies a passion for denim, the drive to discover "the naked truth about denim".








Designed by Noriko Machida, Chimala is based in New York, but 100% crafted in Japan from Japanese fabrics.  Chimala creates its unique look by pursuing the best fabrics of the highest quality and by obtaining the most sophisticated skills in production from the finest Japanese artisans.  Inspired by vintage 50′s – 70′s workwear, Chimala is known for its artisanal washing and distressing methods.  Jeans, denim shirts, and basics are the core of every Chimala collection.  Literally effortless in the most stylish way possible.






In 1889, Hamilton Carhartt founded the Carhartt company in Detroit. His first products were work overalls made of denim fabric and duck, commonly called canvas. This later became Carhartt´s trademark fabric. Since the early years the brand became dedicated to providing “Best In Class” apparel, tailored to meet the highest standards of quality, durability and comfort.

Founded in 1994, Work In Progress initiated a distribution network for Carhartt across Europe, introducing a selection of classic products from the original work wear range into a new market. Success was immediate; the authentic Carhartt products quickly became popular with both fans of traditional US heritage garments and with the nascent European urban culture scene.

New for this fall, the Carhartt WIP Newel offers a modern take a on a work-wear staple. Drawing from modern inspiration and its work wear roots, the Newel Jean features a generous fit in the thigh finished with a tapered leg.








French Selvage Masters, APC, are back for FW19 with a wide range of Japanese Raw Denim. APC denim offers a raw, organic feel designed to tastefully patina with wear. The Petite Standard features a tapered skinny fit, metallic button fly and a distinctive red selvage line. The Petit New Standard is APC's take on a slim tapered fit, with a looser fitting thigh, tapered ankle and button fly. The New Standard is A.P.C.'s take on a straight leg jean with a uniform fit from thigh to ankle.






In 1853, Levi Strauss, an immigrant from Bavaria, opened a dry goods company in San Francisco at the height of the California Gold Rush. While he was working, he recognized a need among hardworking people: clothes built to endure anything. He and tailor Jacob Davis combined copper rivet reinforcements with tough denim, leading to the first manufactured waist overalls in 1873. 

What started as an invention for the American worker became the uniform of progress. Worn by miners, cowboys, rebels, rock stars, presidents and everyday men and women, these functional pieces were the clothes people not only worked in—they lived their lives in, too.

Levi's now offers a diverse selection of fits and washes to suit any style.


 Acne Studios was established in 1997 by Mr Jonny Johansson. The Scandinavian label recently refreshed its denim line, 'Blå Konst' - blue art in Swedish - with a focus on rich washes, updated branding and premium rivets and buttons.
“I wanted to create a free space for us, running parallel to our regular collections. This is what Acne Studios Blå Konst will be. Our denim will be like a study, always evolving and moving forward.” - Acne Creative Director Jonny Johansson.
Acne Studios is available in-store exclusively.







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