Chief designer and founder, Oki Sato, was born in Toronto in 1977. He works in a range of fields as a product designer, interior designer, graphic designer, and architect. Sato has won numerous awards such as "100 most respected Japanese in the world" by the Japanese edition of Newsweek magazine. His work has been collected at major museums such as MOMA and the V&A.
Sato always sees things from a different perspective and brings new values to his designs. In addition to the function, a watch can play a meaningful role in your daily life. 10:10 (TEN:TEN) watches reflect these concepts and ideas.