Bask is a celebration of feeling good: in the sun, in your skin, and with your people. Sunshine has always helped us do that. But sunscreen hasn’t. That’s why they created great-feeling SPF formulas that are lightweight, non-oily, easy to apply, and better for you and the environment.
It all began after losing a family member to skin cancer. Bask set out to change sun care by inspiring and motivating people to wear more sunscreen with products that are a joy to put on. Bask is sun care you want to wear.
Their goal is pretty ambitious: Bask wants to end skin cancer. They know the toll it can take, and they don’t want other families to have to experience what they did at the hands of the most preventable cancer. The best way to fight this disease, in Bask's eyes, is to make sun care fun and enjoyable. They made the packaging playful, the formulas luxurious, and the application effortless.