Blue Blue Japan

Blue Blue Japan has grown slowly, amassing a cult-like following of indigo lovers worldwide after its launch in 1996 in Tokyo as the in-house brand of OKURA. The artisanal indigo house uses traditional dyeing and construction techniques.

The beauty of using natural fibers and all-natural indigo is in the process of the initial saturated blue color fading over time to match the wearer’s body and habits, each garment built to develop a distinctive patina - these are clothes that only get more beautiful with age. Blue Blue Japan sees a special appreciation that can only come from letting a garment take shape over the months and years.

The made-in-Japan clothing tells a story and carries a sense of warmth. Blue Blue Japan makes comfortable clothing and life items to be loved and treasured for years.

Sashiko Baseball Cap
Sashiko Baseball Cap
Sashiko Baseball Cap
Blue Blue Japan
$105.00