blue blue japan
Launched in 1996 in Tokyo as the in-house brand of OKURA, the brand has grown slowly, amassing a cult-like following of indigo lovers worldwide. Using traditional dyeing and construction techniques, each garment is built to develop a distinctive patina.
The beauty of using natural fibers and all natural indigo is in the initial saturated blue color that will fade over time to match the wearer’s body and habits. These are clothes that only get more beautiful with age, and there is a special appreciation that can only come from letting a garment take shape over the months and years.