Hope

Hope was created in 2001, by Swedish designers Ann Ringstrand and Stefan Söderberg. Interested in men’s tailoring and classic utility wear, the design duo created a collection featuring a clean silhouette that reinforces an effortlessly cool and relaxed look. Hope believes a focus on details like asymmetric shaped pocket flaps, hidden closures and contrast fabric and stitching add value and function to the collections' commitment of well-made clothing.

The Stockholm-based brand has grown to be one of the leading Swedish fashion brands with their strong focus on tailoring and attention to detail. Hope’s ethos is to add value to life through good design, honest and direct in their aesthetic. Through their exploration of contemporary and timeless styles, Hope aims to inspire creativity and emphasize personal style. Knowing that individuality goes beyond labels, Hope rejects outdated fashion conventions by labelling all garments with men’s and women’s sizes, acknowledging that fashion should be accessible for everyone.