Founded by Tomi Ahmed and Leo Gibbon in London, IIUVO came from their shared fascination with perfume's potent ability to evoke emotional memory.
IIUVO fragrances are rooted in experience, inflected with emotional resonance, a confluence of memory and forethought. Laying note upon note, adjusting and experimenting, until the narrative begins to emerge.
- New Arrivals
- Fall 2018 Markdowns
- New Markdowns