Marimekko was founded by Finnish entrepreneur Armi Ratia, who saw an opportunity in her husband’s textile business and a bright future for textile design. In 1951, Armi gathered promising young artists to design new and striking fabric prints. To showcase their work, Armi organized a fashion show with designer Riitta Immonen who revolutionized the restrictive fashion landscape of the time with flowing dresses in abstract patterns and bold colours. The event put Marimekko on the map and the dresses were sold on the spot. Translating to "a dress for Mary", Marimekko's liberating silhouettes and distinctive prints and colours continue to be embraced by today’s independent and informed modern woman.