Megumi Ochi is a Japanese designer strongly influenced by her family’s artistic work in architecture. After moving to England to pursue a career in fashion, she graduated from London College of Fashion and released her self-titled collection. The brand is exceptionally detail orientated, focusing on the basics of shape, line, and balance for each collection. The specific materials and colours are chosen to make a look that is pure and simple, yet unconventional. Her designs are based on the mantra that “simplicity is the end, and not the beginning".