MOMA shoes first appeared in the international market in the 1990’s with a range of craftsmen-made footwear that was innovative and ran counter to the fashions of the day. MOMA’s “hand-made” style was based on destructured forms and “corrupted” hides, in stark contrast with the dictates of the world of fashion. Located in the Marche region of Italy, the workshop established by the brothers Gigio and Daniele Gironacci offers craftsmen, artists and designers a chance to share their creative experiences day after day. MOMA products are steeped in emotions and evoke a lifestyle rich in experience. Dyed, worn and crumpled, MOMA shoes have become a highly fashionable and technically advanced collection of footwear.