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Founded by Eiichiro Homma in 2003, Nanamica is an outdoors-centric casual fashion label based in Tokyo, Japan. Their official description states that Nanamica takes “utility” and “sports” as key words, brings together experts in casual and sportswear and seeks to bring products that makes everyday lives happy, comfortable and stylish. To put is simply, Nanamica is a high-level mix of “fashion” and “function”.

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