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In 2010 in Switzerland, David Allemann, Olivier Bernhard and Caspar Coppetti designed the first On design and created a company that aims to make running even more fun. On running shoes were awarded the ISPO Fold Award for Best Performance Shoe in 2015 and 2016. 
On has a patented CloudTec system that offers a firmer take off and cushioned landing for runners and urban explorers. Their goal was to make a sole that made you feel like you were landing on a sandy beach yet pushing off from a firm running track. 

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