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primury

Primury, a contemporary unisex brand and lifestyle collective, puts a sartorial spin on the classic plimsoll that’s been a British sporting staple since the 19th century. Established in London in 2014, the collective aim to embrace multidisciplinary fields such as art, photography and innovation while they reinterpret and modernize classic sneaker ideals.
The brand takes its name from the word “primary”, the idea of the earliest time or order. The shoes are handcrafted in Portugal and offer a paired back twist on archetypal shoe styles.
PAPER PLANES

primury

PAPER PLANES

$280.00

DYO

primury

DYO

$295.00

DYO

primury

DYO

$295.00

CURIO META

primury

CURIO META

$260.00

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