For years, craftsmen have been stitching sheepskin boots on the beaches of Australia and New Zealand. In 1978, Brian Smith, a young Australian surfer, decided to bring this Aussie lifestyle piece to the United States.
When Smith traveled west to do a little surfing in California, he was shocked to find that there was already a small group of well-traveled surfers who’d brought similar sheepskin boots back from Australia. He’d found his niche, and he never had to leave the beach.
In his first season Brian sold 48 pairs of boots to 5 accounts. Since then, UGG Australia has gone from a small time surf brand to the global leader in luxury sheepskin footwear.