In 2010 in Switzerland, Ironman champion Olivier Bernhard developed the first On design, a running shoe with a totally new feeling, partnering with Caspar Coppetti and David Allemann with the goal to create the most high-performance shoe ever. With an openness to finding new perspectives for innovation, On was inspired by the springing cushion of standing on a garden hose when they developed the unique cloud shape of their soles.

On's patented CloudTec system offers an impact-absorbing, cushioned landing complimented by their signature Speedboard that offers a firmer take-off and harnesses kinetic energy to propel runners forward. Their goal was to make a sole that made you feel like you were landing on a sandy beach yet pushing off from a firm running track.

On's award-winning innovation and dedication to excellence has shot the brand to global success, reaching millions of runners and becoming one of the most recognizable names in performance athletics.