Wax London
Wax London was founded in 2015 by three friends - Rich, Tom, and Steffy - in their London kitchen. The three friends, all from different backgrounds, met in London and commiserated on their unsatisfied desire to dress well without breaking the bank. After two years of running the brand out of Rich’s kitchen, they moved into a studio and showroom space in Camden Town, where they continue to grow the business to this day.
Wax is invested in creating elevated clothing that inspires confidence and self-expression. The brand blends British heritage, Mediterranean sensibility, and Indian craftsmanship through a London-centric lens. With a slow-fashion approach Wax partners with sustainable mills and suppliers to continually minimize their footprint. Inspired by family, music, togetherness, the outdoors, parties, love, sport and London life, Wax London makes accessible and practical clothing for real people.
Wax is invested in creating elevated clothing that inspires confidence and self-expression. The brand blends British heritage, Mediterranean sensibility, and Indian craftsmanship through a London-centric lens. With a slow-fashion approach Wax partners with sustainable mills and suppliers to continually minimize their footprint. Inspired by family, music, togetherness, the outdoors, parties, love, sport and London life, Wax London makes accessible and practical clothing for real people.