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30th Anniversary Series - Fly London




Established in London in 1994, FLY creates the footwear of universal youth fashion culture designed to meet the needs for fashion, comfort and style. Unique and uncompromising design, season to season, keep FLY at the cutting edge of fashion. As "following fashion" takes on a light of superficiality, the influence is more on an individual research of details from different sources creating a stronger identity. FLY is now based in and handcrafted in Portugal.


When was the brand founded?

Fly London was founded in 1994.

How do you define quality?

Quality is when a customer tries a pair on and feels like it’s the best thing he ever tried on.


Cepa | Host

…a secret message in our product speaks to the heart of our customers

Who's your favourite author or musician?

My favourite author is Dostoyevsky and my favourite musician is Beethoven.


What’s special about the production of your brand?

There is a secret message in our product that talks to the heart of our customers.

What do you like to do when you’re not working?

When I am not working, I am anxiously waiting for the time to return to work!

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