Auralee was founded by Ryota Iwai in Tokyo in 2015. Iwai is an experienced pattern maker and designer who previously worked for a Japanese label called norikoike. Auralee means “The Lands That Lights Up”. In the words of Iwai: “I didn’t want the brand’s name to be too dramatic or meaningful. I would’ve been uncomfortable naming the brand after myself.”
Auralee recognizes that trends will come and go, that is why they have a focus on personal style. Each collection provides real clothes for an elegant, effortless, yet functional way of dressing. Pure Silhouettes are beautifully cut and constructed. Long-lasting, high-quality wardrobe staples are designed to enhance the wearer's individuality, conveying a relaxed simplicity, elevated, and tinged with a sensitive, sophisticated edge.