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Blue Blue Japan

Launched in 1996 in Tokyo as the in-house brand of OKURA, the brand has grown slowly, amassing a cult-like following of indigo lovers worldwide. Using traditional dyeing and construction techniques, each garment is built to develop a distinctive patina.

The beauty of using natural fibers and all natural indigo is in the initial saturated blue color that will fade over time to match the wearer’s body and habits. These are clothes that only get more beautiful with age, and there is a special appreciation that can only come from letting a garment take shape over the months and years.

SHOP BLUE BLUE JAPAN ON SALE

blue blue japan

BACK-SIDE JAPAN FLAG SOCKS

$20.00

blue blue japan

SOFT STRETCH FRAISE T-SHIRT

$115.00

KNITTED FOIL PRINTED INDIGO HAND DYED DRESS
-10%

blue blue japan

KNITTED FOIL PRINTED INDIGO HAND DYED DRESS

$299.99 $335.00

WOVEN INDIGO LINEN MINAMO WAVE BASSEN DRESS
-9%

blue blue japan

WOVEN INDIGO LINEN MINAMO WAVE BASSEN DRESS

$419.99 $465.00

blue blue japan

MINAMO WAVE SOCKS

$30.00

blue blue japan

MINAMO WAVE SOCKS

$30.00

WOVEN CUPRO SHIRRING CHECK FLARED PANTS
-8%

blue blue japan

WOVEN CUPRO SHIRRING CHECK FLARED PANTS

$269.99 $295.00

blue blue japan

SASHIKO BASEBALL CAP

$105.00

blue blue japan

MINAMO JACQUARD PILE SOCKS

$30.00

blue blue japan

MINAMO JACQUARD PILE SOCKS

$30.00

blue blue japan

JUUJITSUNAGI JACQUARD SOCKS

$24.00

blue blue japan

INDIGO PULLOVER HOODIE

$315.00

blue blue japan

NYLON CAP

$145.00

blue blue japan

KNIT CAP

$120.00

blue blue japan

BACK-SIDE JAPAN FLAG SOCKS

$20.00

blue blue japan

BACK-SIDE JAPAN FLAG SOCKS

$20.00

blue blue japan

JAPAN FLAG SOCK

$20.00

blue blue japan

JAPAN FLAG SOCK

$20.00

blue blue japan

JAPAN FLAG SOCK

$20.00

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