Colorful Standard

Colorful Standard produces quality basics from all the best sustainable materials with a great attention to detail to ensure a perfect fit. In an abundant range of colourways, Colorful Standard essentials bring bright bolds, playful pastels, and subdued monochromes to your wardrobe palette.

Founded in Denmark in 2017, Colorful Standard’s mission is to reset the standard for sustainability in our world of over-consumption. Manufactured in Portugal, their comfortable and easy to wear pieces are durable, well made, and long-lasting. Rejecting trends, their seasonless collection of classic designs withstands the test of time so their clothing will be used and loved for the maximum lifespan.

Colorful Standard uses the highest quality eco-responsible materials, whether it’s pre-washed organic cotton or recycled and woolmark merino wools. They even donate 5% of their proceedings to charity, following through with their pledge to colour the world responsibly.