Shopping Bag


Life in Clarks | Carl Ostberg

What are you working on?

It’s a bit of a split day between client work and creative. I’m doing some product photography and then having some fun with leftover florals. Every day can be a mixed bag, I enjoy it, it never gets stagnant or repetitive.

When you're not working what are some of your favourite things to do?

When I’m not doing client work, I feel like I’m always doing creative work. Im kind of sucker for the burn out life ha ha - I tend to have a bit of an obsessive personality so channeling it into something productive is an ideal outlet for me.

What inspires your arrangements and design aesthetic?

I like to shut off a bit. I find the creation itself is inspiring. I use movies to escape (I highly recommend the new Cats movie) - and do the usual creeping on Instagram. But, normally it’s just about the process and allowing myself to find inspiration in that moment of creation. I recently went to Palm Springs and there wasn’t necessarily one thing that inspired me, but the essence of a place can really push you in new directions.


Who are some of your favourite artists, florists, or stylists?

I like a lot of photographers from New York & LA - however, I’m notoriously the worst with names so I can never remember haha. Adrienne Raquel is amazing; a lot of artists through Instagram like Brittany Asch @brrch_floral, her work is so surreal, and almost artificial but still looks very organic; Manu Torres @uunnaamm from Portland, makes some amazing work. Locally, I work with a stylist named Lulu, @luul_luul, the way her brain works and her process inspires me so much! 

What is your creative process? What motivates you and how do you stay inspired?

Some planning and art direction goes into all my work, but you can only plan for so much, especially with something as organic as florals, so you need to be able to work on the fly and respond to your materials in real time. It requires me to disconnect from all those external influences, and make space for personal time with the task at hand.

Why did you choose to wear this pair today?

It was a long journey (laughs). I don’t have many fancy shoes, for me it often comes down to being practical and comfortable. I usually wear Converse but these are now my ‘fancy’ Converse.

Where do you see your practice in the next 5 years?

I want to refine what I’m doing at the moment and push it to be better. I think that is my main goal, to really push myself. I want to be able to look back at past work and see that clear growth.

Do you have any upcoming projects you want to share?

I’ve been really fortunate to have had a handful of really amazing brands reach out. I’ve been working with Broccoli Magazine, who’s brand and aesthetic I admire so much. I shot their most recent cover which was my first 2020 pinch me moment.

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